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How and why did you switch to freelance?
NOatly . That’s all I have to say.
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Brand, if you can pull it off.
Getting on in either a Brand Management situation, or if that is not in the cards, at a high level in an in-house operation. The bottom line is that the closer you are to being responsible for revenue & a P&L, the bigger your career opportunity will be. That is how all businesses work.
Agreed. Agencies are fundamentally unstable as you get more senior. To advance, it’s less about how well you do your job, but how well you navigate the politics. That dynamic exists client side but is less pronounced.