I’m 38 making $88k. I feel so behind 😕

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^ YES LOYALTY DOES NOT PAY 👏🏻👏🏻

likeupliftingsmarthelpful

You’re 38 with plenty of growth left in your career. Many at that age have nowhere left to go, and will need a contingency plan soon. Congrats!

likeuplifting

I feel you. 34 and recently made a change for a higher salary after being below market. Feeling bad about it can force you to make a positive change. Set some goals and accomplish them, then ask for that raise. Or hop around to bring yourself up to market. Loyalty does not pay.

likehelpful

@ Starcom. Yes, I have. They usually start abysmally low, and I’m working my way to a half decent offer. I think that it is a good idea to spruce up my resume and try to find a place where I am paid better. I don’t want to fall into self-pity. Thank you guys for chatting with me; it helps.

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@op have you considered going in house at a big brand? Or even to a company like Edelman? I swear this isn’t an ad nor am I an HR person, but in my little 12 year career I’ve found that pr manager positions at ad firms are underpaid given that the agency’s budget is always going to be spent on creative and account. At least in my humble opinion

smartlike

Focus on the work and the money will follow.

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Have you negotiated higher salaries at the start of every new job?

smarthelpful

Same age and make less than you. Woooo!

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How aggressive are you with your professional development? A good manager is important but sometimes you have to create a pathway for your own success. Be aggressive about your learnings, critical feedback and next steps for more responsibility. Anything that will help boost business or in your case earned media or brand/company exposure will be bargaining chits. Find a mentor internally that can guide you, and not your direct manager.

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What’s your position?

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@CD 2 I’m a PR manager. I’m really good at what I do. My boss has told me that I have brought the department’s work to another level. But when it came to review time, I had to push for three months for a cost-of-living raise.

@ CD 3 I will certainly do that. I always give it my all and try to do things in excellence. Was wondering when I will see some fruition, or maybe I’m just impatient.

@ Leo I’ve been laid off three times in the past 10 years. Loyalty is not a thing with me.

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@ VP Female

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OP $88K in NY, CA or smaller market like ATL?

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I agree that loyalty does not pay, and it f***** sucks.

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Focusing on the work is key but not enough anymore. Actively take control of your career. Find a way to promote yourself in a way that fits your personality and style. See who’s doing cool stuff and get to know them. Add to your skills by making stuff on your own time. I’ve hired people for things I saw in their personal art/writing rather than just their portfolio. Bottom line, I’ve seen incredibly talented, hardworking creatives burn out or not advance because they forgot to take control of their own career. Trust me, no one else is going to do that for you.

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Isn’t that kinda on par for the title pr manager? Especially at an ad agency?

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It wasn’t on par with my skill set, value, education or work. I knew that at the time. So I worked to change it. It took time — but I make three times this now! Had to know my worth!

@OP might be time to bring another offer to the table.

Are you male or female?

Loyalty definitely CAN pay. If you get on well with a client and that client opts to stay with you if you leave one agency for another, you can negotiate a much better package.

Big market

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