I’m a broadcast assistant producer and want to transition to experiential. Anyone have thoughts on that process?
I used to be an event coordinator, but no agency experience.

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I’d say start by looking into experiential projects within your agency. From there you can build some experience and start developing a network within the space.


Apply to Momentum. They do experiential


I did. Also Jack Morton and giant spoon. No traction yet.


Talk to Neely Lisk.


None that I know of. I asked my fellow colleagues but afraid to ask my boss if anything is coming down the pipeline. Might think i want to leave, which I do but can’t have them thinking that. We all know how it goes. I don’t think broadcast is the right fit and I want to leverage my events mgmt background at the agency level.

You can also try the production company side. Missing Pieces and radical have experiential divisions

I think.... you shouldn't be afraid to ask for what you want. Clients are all moving into these 360 campaign, which all include experiential, so a big agency like DDB should be pitching this type of work. And it sounds like your previous experience could be invaluable to them. Ask for the next 360 campaign and ask to lead the experiential and content. Get your foot in. And do it now, before you you get too senior for it to make sense for you to move over within DDB.

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