I’m a creative in Europe. My creative output has been consistent and I have been lucky enough to have won a bunch of awards at the big shows. All is well. But somehow I keep on feeling the urge to relocate to the USA to work on a bigger scale, and to feel the thrill of a new challenge. I have some opportunities over there, actually. Are there any Europeans working in the USA right now? In which way is it different? Do you make less stuff? Which cities are recommended? Any advice would be great.

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As of now, there are 2 Europeans working in the US.


You must mean the Swedes

Im an american creative, but I can recommend a few cities and the agencies I think are doing good work in those cities:

NYC, NY (Wieden+Kennedy, TBWA, Droga5, BBDO, Mccann, Grey and FIG)

Chicago, IL (EnergyBBDO, Highdive Advertising)

San Francisco, CA (Erich&Kallman, Goodby Silverstein)

Austin, TX (GSD&M, Preacher)

Richmond, VA (Arts&Letters, The Martin Agency)

Los Angeles, CA (Mother, 72andSunny)

Portland, OR (Wieden+Kennedy)

Of all those cities, I think New York is probably the easiest transition culturally, but all of the cities I listed above are fun to live in and pretty cosmopolitan, even Richmond.

I hope some Euro creatives weigh in on what the differences are in working styles, I’m curious about that too.


You make a lot. The challenge will be getting a company to sponsor you in this climate unless you can pay for your own O1 visa.
Aim for NYC, Miami, LA, San Francisco, Chicago, Houston, Portland, Atlanta, Seattle and D.C.

Kansas City, Boulder/Denver, St. Louis as back ups.

I did it and it was a culture shock. Took a while to adjust. US market is very different. TV is totally different. Everything takes longer and there's more people involved at every step of the process. Hours are long and vacations are short. But you will also get to work with some amazing creatives, especially as a writer. And you will learn a lot. NYC has a ton of Europeans in most agencies, so you won't be alone.

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