I’m a senior level creative with no awards (mainly due to working for shops that don’t enter award shows). I really want to make the leap to W+K. I’ve worked with a few ex-W+K peeps and they all say that should be my next move, and that I’d flourish there. They don’t really have contacts there anymore though. Any tips? W+K says they don’t care about awards, just your book and how you think. In reality, it’s hard to get anybody to look at your book without awards (unless you have a reference).

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Posting as :
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Chuck me your book!

likehelpfuluplifting

Creative1, I’ll let you know how things go!

Send me your book!

likehelpful

I wish there was as a better system on here for messaging between OP and commenters haha, sorry for any deluge of incoming messages this might have caused.

Love the goal. But what does “you’d flourish at W+K” mean? Why? In my head, that’s just a compliment to anyone about any place. If u have a good book and aren’t an asshole, any place is great. Not trying to shut u down but don’t take that compliment so literal.

This is a basic level question of: hey, how do I get Droga/W+K/any great place to notice me?
Make good work. That is all. Being successful in advertising and/or working at a hot shop is 30% skill and 70% of luck (right place, right time) that’s all.

likehelpful

I’ll be honest, it sounds like your ex WK friends were just being nice. Every creative would flourish there because it’s a creatively driven place. If they say they don’t have contacts there, it probably means they’re not willing to refer you. That’s the nice way of saying it anyway.

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Shoot away. But is not something that usually happens fiy.

Ranke has been with WK forever. If they say they don’t have contacts over there, they’re either ancient or lying… 🤷‍♂️

likehelpfulfunny

Only took 5 days to get a laugh on this one. #breakingrecords

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A decent amount of people freelance to go full time at WK. A lot also take steps down to work there.

Saw the other WKers ask for your book. Good luck!

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Yup, I’m looking to step down to senior writer to get in.

Are you looking for a CD role? Because it’s a flat structure and getting hired as a CD at WK is close to impossible.

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Nope! Senior writer. Good to know though!

Am I too late to chuck my book over to W+K on this thread? Dang it.

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I guess from these comment, at the end of it all it’s a luck and timing thing. Reach out to people who work there on LinkedIn, reach out to recruiters again and again.

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