I’m a very junior copywriter, and please forgive me if this is a silly question, but can copywriters move up to become creative directors? I’m looking at these salaries, and they’re... very nice! Haha!

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They also become ECDs

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Yes. I’d say the best CDs came up from the copy side. Still, it pays to have a working knowledge of art direction.

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Absolutely a copywriter can become a CD.

@SC1 Feedback and contribution in concepting is exactly how to bump up your AD credentials. Read up on design and then try to “reverse engineer” some of the most famous ads, read up/watch their case studies, pay attention to fine art and design practice in all kinds of media.

Try creating your own mood board for a script you have written. Imagine how you would ideally like it to look and feel, then try to find several images online that encapsulate some of these elements.

There is far more to Art Direction than what I have outlined above, but I think it’s a fairly good place to start approaching the discipline.

Oh, and most importantly of all, ask Art Directors questions - learn from the pros.

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@SC1 imo, if you have the skills, you are more than 1/2 way there. Just need to run that final mile to take it home. ❤

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I’ll hop on this to ask: how does a copywriter gain art direction cred, aside from colleagues witnessing your feedback? It’s a tough skill to prove in a book or resume.

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Yes.

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Heck yeah.

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We sure can! I think if you were to really count it up the ADs would outnumber us (probably by a healthy number), but yeah plenty of top notch examples, Gerry Graf, David Lubars, Eric Kallman, Jeff Goodby...Dan Wieden for gah don don

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They also become GCD’s and CCO’s

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YES and don't let anyone tell you any different

I'm counting on it

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