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This is standard.
Pro
Yup, standard in NY. It has a couple purposes for them:
1) attracks you with lower effective net rent
2) there’s stickiness in rental (moving is expensive and annoying). Once you are in an unit is harder for you to leave. You are more willing to leave if they increase your rent by 13% instead of 3-5%.
3) higher cash flow for them
4) makes you less likely to break your lease
5) make them have to qualify you for the gross rent not the net rent, lowers their risk that you will not be able to pay
That being said there is no convenience to you. It’s all for them.
Thank you for this!! Makes a lot of sense.