I’m about to start up a licensed specialized home care agency, excited but very nervous I won’t be able to pay the bills. I guess that’s the case for any entrepreneur. I don’t have a partner. I kind of wish I did but haven’t found anyone with the same kind of drive. Any suggestions or thoughts on how to network and gain access to healthcare professionals in this age of limited access? Thank you in advance.

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Basically, you are looking for where your potential clients hang out. I assume when you say specialized home care, you mean for older or potentially disabled patients. I would reach out to physical rehabilitation centers and network with the leadership there. Essentially look at the “supply chain” or “business process” of getting old and see where the connections are. As morbid as it sounds you could also work at the end and talk to a hospice and understand how you can market best to these prospective clients.

As for gaining access in this age of limited access, LinkedIn is always a great place. I network like crazy over there and you would be surprised how open people are to jumping on a call, especially now with the lack of F2F engagement. Wish you well, as a fellow entrepreneur, I’ve been through this. Last night I delivered a webinar to my ideal clients.... build some value and give before getting!

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Elder law attorney here. First, congratulations!! Second, here are some great potential referral sources: elder law attorneys, admission and discharge at hospitals, adult daycare companies, senior centers, financial advisors, CPAs, community chats (Facebook or otherwise), BNI or other networking groups, your local Chamber of Commerce, nursing homes (particularly their social workers who have to work on discharge plans). If your state has Medicaid waiver for in-home care then consider becoming a Medicaid waiver provider. It will probably pay you less, but it is likely to lead to a steady money drip.

Also, make sure you have really good insurance and an umbrella policy. Good luck and thank you for deciding to serve those who need care!

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I have a friend who works in industry in Metro Detroit area

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hey where are you based? We might be able to also partner on this. Can we chat more?

I am in Indiana. Feel free to direct message me.

Healthcare startup attorney here, first of all, congrats on taking the leap! You'll want to network with any existing healthcare contacts you may have, they may know other professionals willing to refer or looking for other referral options for their patients. I'd start joining any physician or healthcare admin networking groups you have in the area. Happy to discuss more privately, bounce around ideas, or provide any legal assistance you may need - feel free to dm.

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