I’m almost done building the website for my social media agency. I’ll be doing B2B social media management. I’m stuck on my Portfolio page. For those who have launched their own agency, if I don’t have clients yet should I just create demo mock-ups of social media graphics or should I take on a few free clients (only creating 9 social media graphics for them) so i can post them on my portfolio page? Hope that makes sense

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I’d do a few mock-ups and a couple of case studies for different platforms (TikTok, Instagram, and Facebook.) good luck!


I could use some myself right now anyways so I’ll work with you on it if you want and can probably show you some programs you’ll like as well… but if I was removed from the answer I’d say you could go either way, but just gotta make sure to see the real benefit from both ways (The value which isn’t immediately obvious…)

Which are…

1) If you do them for free, you will have a real experience if fulfilling something that you probably wouldn’t have done in some way, so you’ll gain skills by having to figure out new stuff… but you’re best doing this route if it is someone either with an ideal secondary network/propensity to tell everyone everything in their life (referrals) or have an occupation which might be more likely to need a new fervent flyer each month if something so that you are building a separate customer and just gotta do good work…

If you do mock ups though, in my opinion the biggest thing to ensure is that you are giving the broadest range of possibilities you can… I.e. if you’re doing concert fliers… don’t forget to show a menu mock for a bar that serves food, just something simple… cuz otherwise you’ll have the people never say a thing, cuz they don’t connect concerts with menus… so you gotta take them to the water…

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