Im an agency SEO looking to transition to the brand side. I’ve been having trouble finding SEO positions that are in house. Is it rare for in-house companies to have an SEO department? I’m assuming that most places would have 1-3 individuals dedicated to SEO compared to having a department. I could be wrong though!

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I've seen more brands have SEO but it's not a department. Titles may not align either. I'll send a dm

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We were just hiring SEO roles and have an award winning in house team @T-Mobile

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I’ve heard amazing things about T-Mobile. It’s a great workplace!

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Maybe smaller companies would do SEO in house. Bigger companies work with agencies, which do SEO and paid campaigns. If you want to work in-house broaden up the scope to digital marketing coordinator/specialist

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I work in marketing/comms of a hospital on a team of about 30. We have one fulltime SEO position. She might have 1 or 2 other hats... website analytics for example. Social and brand analytics are separate.

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I know I’ve seen positions within my company that utilize SEO heavily for brand consultations.

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I work at 3M - there’s a only a couple in-house SEOs for the entire enterprise. They fight an up hill battle against horrible bureaucracy and bad thinking

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That's disappointing to hear. I've always had a respect for 3M.

We’ve got a large SEO team because content marketing has been a key part of our marketing strategy from the beginning.

But overall I’d there are more “growth marketers” who have a mix of skills related to SEO and performance.

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I have never heard of anyone working on SEO in-house during my career

Exactly what I was thinking! I’m a 1.5 into digital marketing & SEO, so I’m considering moving into paid search or performance marketing to become a holistic marketer.

We have an SEO expert who works in-house in our corporate head office. We also have SEO responsibilities in various marketing teams but it’s not a department. You should look for website related positions or even digital marketing roles. Those types of roles have SEO responsibility expectations.

I would bet eCommerce is an industry who would leverage this the most: brands like Wayfair, IKEA, Cornerstone Brands, Amazon

Yes, I would look into growth marketing or digital marketing strategy. Could even shift direction into web management or UI/UX?

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