I’m applying to a creative position that involves focusing heavily on “customer engagement”. Any thoughts on how that affects the creative approach? Is it just going to end up being a lot of email and social?

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Sounds like you’d be focused a lot on direct to consumer, which will end up being social and emails and also digital. For the creative approach, keep in mind that every thing you do needs to clearly communicate an action you want consumers to do. Like, share, buy, subscribe, etc.

I think I know the agency, and I actually asked about it on this bowl. Someone who worked there thought it might be Shopper.

That’s how I interpreted it. You should find out a lot more with interviews tho.

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