I’m asking for my first raise with an upcoming promotion I am receiving. What’s an appropriate increase % to ask for?

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The normal expectation at agencies is 7-10%. I’ve gotten 20% a few times in this situation, but you usually have to fight for it. Remember that they are promoting you to make you happy and keep you there, so if they offer a raise amount that isn’t high enough, tell them "thanks, but you think the new role and responsibilities are actually worth X in your market, and if you could get to that amount, it would make you really happy here.” Come to the meeting prepared with the average salary range for your new title in your city from Glassdoor and a list of reasons you deserve to be at X spot in that range (ie - I have built client confidence, I bring this unique skill to the team, etc).

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I’d ask for whatever range from your research you’re owed with this promotion - even if it’s a high percent increase. If they push back just explain your rationale. (E.g if you’re currently underpaid and that’s why its a high % increase, not your problem.) Even if you don’t get exactly what you want it’s good practice fighting for it, good luck!

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