Advertising

I’m confused, Wolff Olins is owned by Omnicom but I’ve still heard from multiple people it’s a good place to work as a designer? And I can’t argue that their work isn’t fantastic.

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They’re saying that because it means lots of corporate red tape. Or that it usually means a bunch a layoffs. Not that your firm is not going to produce anymore good work... unless they choose to.

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Literally never heard that before

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Yeah, I’ve never heard that before, either. Especially not the looking bad on your resume part.

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Who told you this? It’s not true

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Oh good lord, many agencies are owned. It's relevant in the death of the industry overall but will impact your resume not one iota.

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Almost every agency is owned by a holding company. I think you were being trolled. If there’s a downside it’s that your agency will be part of a public company and they will be under pressure to improve their financials which means taking on boring, bread and butter work or laying people off.

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Same. Never heard that

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OP, don’t sweat it. Everyone here was new once. I’d say as a general rule for literally everything you’ll ever hear in this biz, is take it with a grain of salt. Every one of us is only speaking from experience. Things are different for everyone. As long as you always prioritize the quality of your work, and aren’t a shit head, you’ll be fine.

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Not sure what to tell you OP. Being owned by a holding company doesn’t make for a bad agency. Most agencies are, at least in part, owned by a parent company.

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Goodby is also Omnicom. So what is your point? Smh

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A lot of people throw shade on here without actually knowing anything. It’s hard to take the short wise-ass responses seriously since they don’t give any details. My agency was bought by a holding company years before I joined. General consensus from the old timers is there are pluses and minuses. We do have more pressure to hit numbers but they also subsidize some office improvements that we would have had to take out loans for. We get access to work/pitches on larger global clients we’d never see as a small Indy shop but some of them are boring and we take them due to the dinero. Looking at the local shops struggling out here, I think the holding company has helped our growth despite the minor loss of independence. As long as we make money we get a fair amount of autonomy.

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This is not a thing and never has been. I responded to your previous post. I said good luck because when agencies are bought it can put your job at risk or significantly change the agency culture. The stuff about the name on your resume and how it would be perceived if your agency was bought, I assumed you meant in the case that the agency stopped producing the level of creative that they do now due to the shift. That can happen. But it is not a stigma to work for an agency owned by a holding group. It is totally neutral.

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There's a difference between being owned by one and being recently bought by one. There's almost always a drop in the quality of the creative product after being bought because there are a lot of business stipulations that need to be met before the owners get a payout. So creative product drops in favour of pitching and winning big, less creative brands.

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AD 1 Isn’t being owned by a holdings company mean your company is bad and looks bad on a resume? Everyone thinks my agency is going to be bought soon and that it will destroy the agency’s reputability.

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It’s not idiotic, OP!

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There’s a bit of sarcasm on this internet thing. Also it’s holding company, singular

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Anyone who said it would affect your resume is either a troll or a snob. Nobody cares about anything but the work.

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Most places are partially or totally owned. Being a part of a holding company doesn’t matter in terms of the agency reputation. Just make good work.

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Thanks for everyone’s responses, as you can tell I’m relatively new to this industry and have a lot to learn! I’m sorry for asking such an idiotic question and appreciate everyone’s honesty.

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So many agencies are owned - I think you’d be hard-pressed to find someone who’s only worked at independent shops.

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