I’m considering moving from agency/freelance to a brand-side job but I’m concerned about a) a lack of variety in the work and b) having to become more of a suit than a creative. Are these valid concerns? Are there any things I should be looking for or looking out for when looking for roles?

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a) really depends on the role, org, company, etc.
b) meh. Don’t have to become a suit per say but creativity might be a bit more limited depending on branding guidelines

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Thanks. I’m working with a pretty competent recruiter so I hope they can steer me towards a more creative-led company

Having done just that, be sure to ask if you’ll be pushing content or working on natl campaigns. My in-house brand studio is more of a content farm than an agency replacement

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I work in brand with copy writers, designers etc. feel free to DM if you have Qs!

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