I'm currently a VP of Marketing for a small company. I started at the company 6 years ago, and currently love what I'm doing, the people I work with, and I can really see this company taking off. My worry, however, is I'm not sure I'm being compensated fairly. I've done research on glassdoor and other sites, and they say I should make between 130-200k. My base pay is 55k, and bonuses would put it at 87k, and if we exceed goals it goes to 110k. Am I underpaid?

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Run an analysis through pay scale or salary.com. By title alone, most people would think you’re severely underpaid. However, sometimes titles are a little more flexible in smaller companies and have the same duties as a much lower level title in a larger company would.

The salary analyzer will take into account things like how many people report to you, where you’re located, how many years of experience you have. You also want to consider how much strategy you do vs execution.


Yes, that is a low salary for even a marketing manager title. My first demand gen role on a small team in b2b was 90k. Then went to saas company and made 110k + bonus + stock on another small team. Last two roles have been in enterprise tech which is mid to high 100’s on large teams with direct report. Expect to see in top tier tech and fang senior marketing managers are 160-180k base + bonus 15% + stock. Market is hot you could make a move.




You are 100% being underpaid. Your base salary should we well within the 130-200k if not more for a VP level position. You should negotiate a better salary.

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