I’m feeling very burnt out working in analytics at an ad agency but want to stay in the marketing analytics field. Are there any other positions in marketing analytics that offer better work life balance?

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in the same boat. obvious answer is go to big tech. even if we end up working just as much, we’ll be paid much more

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In my personal experience marketing departments in companies that keep most or all of their marketing in house tend to have a better pulse on the direction of their marketing and so can offer a better work life balance.

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I would go work for a marketing analytics org within any company. Far less work, far more impact. Lot of open roles out there

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Try marketing analytics at a SaaS company.

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Ad agencies have low pay and bad work/life balance. Find a brand, a publisher, or an analytics firm. Get out! Also, set boundaries in your current role.

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What kind of experience do you have? Positions open as marketing analyst at many orgs

I worked in agencies for 20 years. I then went out on my own for a while. If you have a strong network you can get freelance/consulting gigs rather easily. I now run analytics/BI for an editorial/affiliate marketing website, but also do side work. I WFH, but go in now and then. It’s great. There are many opportunities outside of agencies that get you the work life balance that you want without getting lost in a cube farm.

Go to the client side, higher pay and better work life balance

Client side offers better pay, wlb, and benefits.

A category insights manager is a new title that’s been popping up in ecommerce that might be a fit for what you’re looking for

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