{ "media_type": "text", "post_content": "I’m going to be facilitating a marketing brown bag series via zoom for our associates. What topics do you think would be helpful? This is about marketing your individual brand and growing your business as well as firm-wide branding.", "post_id": "5ee138acb50636002a1003ed", "reply_count": 6, "vote_count": 4, "bowl_id": "5da60c126e5f0d001f32f497", "bowl_name": "Women in Law" }

I’m going to be facilitating a marketing brown bag series via zoom for our associates. What topics do you think would be helpful? This is about marketing your individual brand and growing your business as well as firm-wide branding.

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Can I join the call? 👀

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Practicing your elevator speech. Even within a firm and among colleagues it can be eye opening to hear how we describe our own practices and goals

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Elevator pitch is great, ice breakers on how to talk to people, sharing tips on events and organizations to go to meet new people, information on other practice groups to try and cross sell departments.

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I'd also encourage partners to make efforts to bring a junior person to an event-- sometimes the best way to learn how to network is to see how people do it in real life. The type of conversations, being introduced and having a more well known contact introducing you to others can help younger and less experienced associates feel more comfortable in their own skin! Also make it voluntary so you can see which associates/ employees are interested rather than mandatory.

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How to shift marketing/networking online now that conferences and in-person events are cancelled

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Developing referral sources. The power of networking

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