I’m gonna create content (photos + video) for a Kickstarter campaign and wondering how much to charge for:

Creative: 3 days
Scouting: 2 days
Casting: 3 days
Styling/shopping/fitting: 2 days
Clothes expenses
DP/Director/Photographer: 5 days
AC / Photographer: 2 days
Production Assistant: 2 days
Model fees (6)
Motion designer: 2 days
Video editor: 7 days
Photo editor: 3 days
Photo retoucher: 1 day
Color grade: 1 day
Sound Design: 1 day
Voice Over actor
Archiving fee
Admin
Travel expenses

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You forgot my line producing fee. I accept Venmo.

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22k? No way. This sounds like a full on production and you’re missing a lot of things in that breakdown. Insurance, catering, transportation, etc etc. Hire a production manager at $800/day. Pay them an initial day rate to make a budget. There’s just not a way to accurately answer that question with the information provided. Could be anywhere from 75k to 200k depending on what you’re shooting….

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I ran as a one-person production shop for years. I was also a serial undercharger, but learned a few things that may help.

A better way to approach this may be to ask 'how much money are they trying to raise?'

Based on that, determine what size budget makes sense... something along the lines of 10% maybe. Then determine your margin... I used to do 25% of the budget, but that's probably too low. What's leftover is what you have to spend.

Then create the concept and production plan based on that, rather than pitching a concept which requires a big production, the client says 'we want the big concept, but we want to pay amateur prices,' and then you're working like a dog for pennies.

If they won't pay that, cutdown on shooting days. Cutdown number of models. Cutdown # of deliverables.

DON'T cut crew (you're already barebones).
DON'T cut rates or replace pros with amateurs (this creates spoiled clients with unrealistic expectations).
DON'T cut editing or shooting time without cutting deliverables (you won't magically be able to edit faster because the client has less money. If anything, it takes longer. Don't know why, but it always does with cheap clients).

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That’s awesome! Thanks for the response.
Will give it some thoughts.

Ha. I’d love to know the answer to this as well.

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Everyone gets one’ family and friends’ production discount only once. This could be the one.

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If they can afford this, why do they need a kickstarter?

Canada

250k- 400k at least is my ver conservative ballpark

Doesn’t matter what I am.

I was just giving you a rough idea of cost based on what you posted.

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