I’m hoping to explain the power of concept to some advertising students through example. Simple but brilliant. I’m thinking Got Milk?, Most Interesting Man and Mac & PC. Any other thoughts, Fish?

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Also, that “Real Heros” Coors/Bud light radio from back in the day... And pretty much any Spike Jonze commercial

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As a pure concept, I don’t know if you can get a more powerful example of Nike’s “Just Do It”.

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My favorite all time Nike ad is the Y2K one with the cash-spewing ATMs and the giraffe. That and the Jordan “I’ve failed hundreds of times.”

They’d miss out if you didn’t give them at least a cooks tour of DDB VW work - sort of the icon of the (now harder and harder to find) creative ascendancy. Then, because it’s startlingly pure, not to mention $0 in production, the FedEx “test pattern” (“bars and tones”) ad that ran on the Super Bowl back in the day. BTW - got milk is as much proof of the power of strategy, as anything else. For fun, you might want ping Dave O’Hare on LI—bet he’d give you some great nuggets.

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A big pile of cause-marketing tie-ins, that’s where the award glory is now. 😐 But Got Milk, FedEx, Skittles TV from Chiat, Mac/PC, KFC colonel reboot, Old Spice, FedEx, Mayhem, Coke Happiness factory, BK King work from Crispin, Flo (sorry, but that thing is crazy successful), Aflac, Geico, think different anthem, mastercard, google year in review... and those awesome recent chicken sandwich tweets... because that’s what good branding is now. Or something.

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Wife and I are looking for a joint credit card. Suggestions?

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What are some things you can say during sex and also during a client meeting?

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Also, how many times do you receive an “urgent request” before the client goes on vacation? Here’s this important stuff I need done, but won’t be around to answer questions until 2 days before due.

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Does anyone have a good lesson plan to go with The Lightning Thief?

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Those that have been laid off recently are you speaking to an employment lawyer at all? What are the reasons to / not to?

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Has anyone been fired in their first year in PA? What did you do afterwards to be successful?

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Anyone have thoughts on a Quantic MBA or and IE International MBA? Any input helps! Got in at IE. For perspective, Im a Manager, age 30. Trying to figure out if it’s worth it.

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Thank you to our Veterans who are now in the classroom!

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An MBA from top B-School (IIM A/ B/ C), previous work experience in FMCG sales, currently in one of the Big 4s and in a very bad FMCG sales transformation projects ? Looking for opportunities in marketing, product management etc. any leads or advice would be helpful.

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Made M recently. Total 10 YOE industry (7) and consulting (3) combined. Based out of MCOL city. Found a Directory level exit opportunity that pays 200k base (20% increase over current) but requires me to relocate to a HCOL city. I'm not sure whether to bite. Company isn't all that sexy and I like where I live but the JD looks like it was written for me. If it was a job that I wouldn't need to relocate for, I might just take it. Does it make good career sense to take it? Got a family too.

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As a new grad who has been at a company for just a couple months, how free should I be about using my benefits - taking time off etc?

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Fellow Fishes - I am seeking referral in Atlassian.. got laid off last week (SM, 15YOE) looking next gig actively. Thank You 🙏🏼

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There are several children in my classroom who keep having tech issues. How can I support them without taking away from instruction time?

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I had my BCG interviews yesterday (remotely) and feel I completely bombed them. Yet, I haven’t heard back from recruiting thanking me for my interest. Is there still hope?

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I feel like this is a big fat no: I left Deloitte in 2019. In 2019 I traveled to two states for work...is there a way to get Deloitte to reimburse me for the $110 I’m about to pay to TurboTax?

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