I’m in NYC as a project manager at a WPP agency. 25 yr/Female/$90k salary. Thinking of moving to California (either LA or SF). What location/job title/career move etc would be best for me and why?

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Sounds like I should have gone the Project Management route

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If you are making $90K as a 25 year old PM, I would instead recommend going down the entrepreneurship route and starting a project management firm and outsource PMs to other companies. Your rate will scale more and it is more fulfilling.

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WPP is pretty good with internal transfers. You should search within the network to see what you might find. Then when you get to LA or SF see how it goes.
LA will pay less than SF and NY
SF will not necessarily pay you better than NY

Sounds though that you have a good foundation and role that is transferable. Good luck!

Out of curiosity, OP, how many years of experience for that price?

2.5 years - I negotiate hard.

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