Im interested in working on OTC medications. What type of agencies handle those type of accounts? Would I still apply to Pharma agencies or would I look to transition to a more consumer focused agency?

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Word of warning, OTC work for HCPs is usually very low profit margins. And working with RB can be a highly variable experience.

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I would look at which havas health agencies are near you and try to figure out what accounts they have. Havas definitely has some otc accounts across the network.

I’m sure other major networks are the same, just don’t have any personal experience with them.

Don’t work at havas

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I’ve seen more OTC at consumer agencies, but a few of the health agencies like McCann Health have them. Seems like Havas’ health agencies have them too.

I’d ask the main advertising bowl if anyone knows of agencies that have OTC accounts.

Most consumer places have pharma to keep the lights on. Just ask around and you’ll find it.

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