I’m interviewing for an in-house brand position at a tech company... after 10 years in the agency world. Any big things to watch out for or ask? Thanks 🙏🏽

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Nice! You’ll rock the interview 👊
I was in your same spot four years ago so here are a few thoughts:

Consider asking for differences between departments (e.g. MarComm vs Marketing)

The work / life balance should vastly improve. Do people typically work past 5:00pm?

Who are the primary decision-makers or stakeholders? If they’re engineers, for example, they may view creative differently from marketers.

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Find out how much deal/sales enablement you may end up assisting with.

Make sure you meet with Product Marketers AND campaigns people.

Do they work with agencies? Which ones and for what?

Are you working with an in-house team? How big? What skills? Why you?

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Very good questions. As far as I know they are scaling up marketing department with a new “brand production” team. Would like to know what’s the relationship with sales though 🤔
Thanks for the insight!

Ask why is the position open? Is the goal to limit or end ties with agencies by doing the work themselves? Years ago, I was laid off from my last agency because we lost major clients who made that move.

My agency had an arrogant belief they could never do the work as good as we did. Maybe that’s why our clients staffed those departments with former agency people.

As a result, many are building these departments with an agency model in mind. That’s when I started investigating in-house trends and opportunities. I haven’t regretted making move.

I know it’s possible to find a place to challenge you creatively and let you leave at 5pm.

likehelpful

The (internal) recruiter did tell me, they’re looking to build a new team dedicated to “brand production” in the marketing department. But good to ask what agencies they have been working with and/or looking for 🤔 thanks for the insight.

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Ask where the company has been and where it's going, and listen for red flags. Coming from someone who just left an in-house brand position at a tech company that was public, then private, then public but majority owned by private equity, has been through 3 CEOs and 4 CMOs in 5 years, and is now focused on a rapid and aggressive M&A strategy, understanding whether or not you might be undoing all your work every six months is important.

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Good one. Thanks 👌🏽!

For the record, leaving at 5 I find an odd benefit (?) for “in-house” work.

Hopefully, you find yourself at a company with a mission and purpose you love and feel good contributing to, doing work that you overall love to do and pushes you regularly to do a few things you haven’t done before. Weekends and nights will come for you — and you’d rather be doing that kind of stuff than just punching a clock and gritting your teeth.

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Remember what I said - every agency and in-house dept is different. It’s important not to generalize. The best job I ever had was at an agency. My worst job was a previous in-house position.

Also, if you have a Monday deadline and you didn’t finish Friday, you’re working the weekend. That’s true for any job. I’ve found that work/life balance is most important anywhere you are.

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