Startup and Entrepreneurship

I'm kicking myself--I've got a number of side gigs, one in particular that I've been running since 2016. I'm not a marketing guy, so I hired a small box ad firm to run my marketing for about 1.5 years and had a -3x marketing ROI during that timeframe, just dumping money down the drain. Fired them in the spring and started marketing it myself and have been seeing a so far scalable ~2-2.5x marketing ROI since I started experimenting with my marketing budget in June. (Cont)

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Since I've seen this vastly better marketing ROI rate over the past couple of months, I've increased my spend about 6x per month and am on track to pull in about $16k in revenue this month. My net profit margin is currently about 25%, so I'm not going to quit my day job anytime soon, but I've seen 10x revenue growth in just a few months and plan to keep experimenting with how high I can feasibly scale (the side gig is manpower constrained) my marketing spend and maintain or improve that ballpark ROI. I'm kicking myself since I probably could have found this all out 2 years ago instead of dumping money down the drain on the advertising agency. Definitely a learning experience, but man, I would've loved to hit these numbers two years ago!

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@M1: Correct. Part of my marketing spiel is that it's handcrafted, so there's a limit on how much automation I can do, which means this will always be manpower constrained no matter how high I can scale it.

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You know what they say: want something done right? Do it yourself

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What is the nature of your side gig?

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Interesting!

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Love this for you! I just started my google ads agency after being a contractor for google. I can’t tell you how bad some agencies are and it broke my heart to see so many small businesses being taken advantage of.

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What are some good resources to learn about google ads? Do you recommend going through google learning courses or are there others on YouTube or skill share you would recommend? Thanks in advance 🤗

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How did you improve your marketing strategy so much?

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Yep

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@OP what nature is your side gig? I have been brainstorming some ideas and would appreciate any insightz

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Have you read this? https://www.amazon.com/Idea-Web-Start-up-21-Days/dp/0321714288

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