I'm looking at becoming more of an Art Director / Social Creative. The company I'm at doesn't value people enough to move them around internally or offer any training to help. Where do I start?! I'm applying for new jobs but I'm so out of the game when it comes to coming up with ideas for campaigns etc. I get to come up with design ideas but not big level ideas. Where do I find inspiration?

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Following because I’m in the same boat.

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I’m a social CD so I’ll tell you what I look for. If you haven’t had an opportunity to work on social campaigns, start finding ones you like and dig in on what is working in them or why you like them. Pay attention to brands you like and how they behave on different channels. Curate your own IG to reflect your creativity. And anything in your book that reflects concept over execution will be helpful. If you created a smart concept an a gum wrapper I’d give you a shot even if you aren’t a “social ad/expert”.

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Maybe try a portfolio continuing ed class. I think regardless if you want to be a social or traditional AD you’re going to have to learn how to come up with the big idea.

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