{ "media_type": "text", "post_content": "I’m looking to go back to school and take some math classes at a community college. Looking to get into digital marketing analytics/campaign reporting. Suggestions for type of math i should take?", "post_id": "5bfc8db29c1063001200ba39", "reply_count": 9, "vote_count": 2, "bowl_id": "58f82520c1ca28001625db4a", "bowl_name": "Data and Analytics in Advertising & Marketing", "feed_type": "bowl" }

I’m looking to go back to school and take some math classes at a community college. Looking to get into digital marketing analytics/campaign reporting. Suggestions for type of math i should take?

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Take stats instead - intro/intermediate stats focused on inferential stats, hypothesis testing, regressions, survey methodology. You’ll need this to properly do a/b testing, and also understand panel vs population.

If you don’t know Excel, master it. It’s your path of least resistance to doing any of this. If you have that down then Python would be next.

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Stats and any CS classes would go a long way

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Manager 1 got it all right but do you really need to go back to school for this? I think you can learn on your own and/or on the job, if it’s not your preference to go back to school and spend money

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I agree with Manager 1! Would add SQL and Tableau to the list after that.

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Learn “R”. Google it

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Don't take any math, learn R and learn how to explain data to normal people.

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Manager 1 is spot on. Excellent perspective!

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Content and IT innovation

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No need to go back to school for that. I have an English degree and am now a Senior Analyst at a Fortune 100 company. Excel, R/Python, SQL, and Tableau are all things you can learn in bootcamps, workshops, or on your own

uplifting

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