Legal marketing and businss development

I’m looking to move out content creation/events into a legal marketing and business development role at a law firm. What are law firms looking for in resumes for this type of role?

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Quantifiable achievements. Position your resume to show how you are an asset, not an expense, and how you've brought $$ into the firm. For example, developed X event that resulted Y of new clients and $ZZZ of revenue over an 18 month period. Also, if you can tout relevant connections, that's huge (who do you know that the attorneys would want to be introduced to).

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Related experience and transferable skills, and doesn’t have to be at other law firms. Check out the job bank for the Legal Marketing Association at www.legalmarketing.org. The job postings will give you a good idea of what law firms are looking for.

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Thank you! I will check it out

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