I’m looking to “natively advertise” our web accessibility capabilities on podcasts with a large developer following. Does anyone have experience with podcast media buys? How do they work?

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You can purchase podcasts through traditional radio groups like Entercom and Katz, streaming services like Spotify and Pandora, or directly through podcast holding groups (NPR, Cadence, Gimlet, Panoply, Radiotopia are a few). Podtrac has show rankings that come out monthly.

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I’d connect with Entercom! They have a robust list of podcast partners you might want to explore.

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I'm a big fan of Midroll. They might have some shows that are right for that audience.

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Some vendors are able to dynamically place your ads to a general target, not too much of a native experience. If you want native you should go to a specific publisher that produces podcasts. See what shows you can sponsor and create spots or live reads with the show host(s)

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Bump

NPR, panoply!

iHeartRadio has a large podcast database

Legit you can just DM them on Instagram. Not everyone will respond but someone will

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