I’m new on the creative side and still trying to get my footing for my creative process. I went to a conference where a guy said that he challenges himself to come up with 50 ideas a week. Any tips?

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I think all advertising can be related back to the Kickstart Catalogue. It’s basicly a catalogue with questions and steps. Found a pdf for you.

https://zulrant.files.wordpress.com/2010/08/kickstart.pdf

likeupliftinghelpful

You’re welcome! Good luck with it :)

For what it’s worth: David Droga once told us that as a young creative, he’d fill his desk with post-it’s, and put one word ideas on each one. Wouldn’t leave until they were all full.

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Any examples? Love the concept but having trouble trying to wrap my head around what a one word idea looks like

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Don’t listen to a man’s advice when he gives you a number like that. Do your own work and figure out your own workflow. Maybe you have 20 ideas a week and they’re amazing. His 50 could mean 45 crap ones and 5 ok ones.

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Yeah step back and consider the context. It was a conference. The speaker makes his living by telling people he comes up with 50 ideas. Does he really? Who knows, but they wrote him a check based on that, lol

When I first started out as a junior, I swore by this idea that quantity breeds quality. I’d take 50 ideas to my CDs in a deck and let them sort through the mess to find the few worth keeping. As I got more experience, I became able to do that sorting myself and then able to do it much sooner in the process.

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I don’t know if my advice is relevant because I think our process changes and grows throughout our careers. For me the biggest challenge is staying inspired to do new things since at this point in my career I can solve a brief quickly with an idea that I know a client will buy but that isn’t necessarily the best. I find I have to really force myself to consume non-advertising: art galleries, read books and non-fiction etc. to not just always fall back on the same types of “addy” solutions to problems.

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P.S. When did FB limit characters?! I wasn’t finished! Cont. Would love to hear what your process/“routine” is and how you keep ideas interesting. For instance, this week I thought of creating a list of questions to ask myself to interrogate my ideas, i.e. did I reverse it? Did I flip it upside down? Have I tried to hack it? What’s an unusual insight? Etc.

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