I'm new to creative agencies. When reviewing creative/design work, what feedback are you looking for?

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Less nitpicking and more overall feel. It works because this, doesn’t work because lacks that feel.

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Constructive feedback for next steps and rest of the path to the end goal that actually deliver the work

What about the direction of this design will help the product achieve the intended outcomes/usefulness for users; and what could get in the way? Same with content/audience.

Sometimes it's also helpful to identify if the work is at the right altitude or fidelity, which can burn unnecessary calories if off the mark.

Lastly, I'm looking for whatever feedback I ask for 😌. If the person bringing you the work isn't clear on that, help them get there.

Yes strategic feedback and not creative.

If it’s on strategy, none.

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