I’m on the job hunt again, and I can’t decide whether I should switch to being a full time copywriter or stick with creative strategy. My eventual goal is to be a Creative Director. Any advice?

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Go copywriter in a content studio that's looking for a "hybrid." Places hiring for this now seem to be RGA, Huge, Social.Lab (Ogilvy), Laundry Service etc. (This is what I am and do 🙃)

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I want to be a head of a department I don’t work in, because that’s what a strategy person who is a CD would be.

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If your goal is CD- you have to switch to being a creative. You don't want to lose too much time in your career on the wrong track. Strategists don't become CDs unless they open their own agency or go in-house at a client where the position of Creative Director is very loosely interpreted.

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Sincerely asking... what does a creative strategist do?  I've never been at an agency that had that title. I've worked with planners. And I develop strategic direction for my team on projects all the time. But what do you do when you do it full-time? Where do you end and creative begins?

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You will never be a CD as a creative strategist, not at a good shop at least.

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Ok ok I was a little harsh. Sorry about that.

First things first, ask for a title change. Find a way to sneak copywriter in there. That would be a good first step in the right direction.

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Go copywriter. It’s a billable job description and less likely to be seen as overhead

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So, for context, it is a bullshit title at my agency. We are a small firm that has a tiny creative department. And no proper strategy/planning arm. I basically do everything from concept to execution. AD, copywriting, production- it all is me.

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Well I’m already looking for a new position and my resume before this job is pretty impressive- I’m thinking I should just cut my losses and explain in my cover letter.

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Disclaimer: my strongest points are copywriting and account planning/strategy.

Ummmmm seriously? If you aren’t ever the person creating the work, you should never become the person directing the creative. This is the stupidest post I’ve seen in a while.

I'm with @ECD, I'd never heard of this title either. (Could be because I'm over 40, or it could be because it's a bullshit title, it's hard to tell anymore). But the idea of being a CD when you're not creating work, only commenting on it, seems impossible. Or maybe its the new model for the whole industry. Did I mention it's hard to tell what's bullshit anymore?

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