I’m reviewing a copywriter’s book. 7 projects in, all live action videos, I’ve yet to hear a word of dialogue.

The one thing I’ve been able to determine is that they work with some solid ADs.

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Perhaps they concepted? Presumably the projects have endlines? They may have cracked it in the edit suite. How literal do you think the title ‘copywriter’ is in this job?

Just a plug for any writers reading this: I looked at a book recently that had a lot of similar work, where the final product was fairly dialogue-light, but they’d included some of the writing that went into selling in the concept (manifesto, what have you). It was super helpful to see how their specific skills applied to the creation of the piece and, you know, that they could use words to make nice sentences.

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