I’m sick of seeing all these post-Cannes articles that are like ‘young creative duo and their life changing week at Cannes’. Cannes is NOT life changing, we need to stop glorifying it like that

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Leaving the office is life changing.

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It changes your liver

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Hate to say it, but it’s the thing people talk about when shopping a potential hire around the department. “She won some Lions...” is the sales pitch, followed by the places she’s worked. It’s a quick way to communicate someone’s worth.

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Which is why the work in our industry keeps getting worse and less funny.

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It’s always the people that have won awards that say "awards don’t mean anything". Meanwhile the people who’ve never won awards watch their award winning colleagues get raises and promotions and offered jobs while we sit here ignored, even despite having great skills - awards put you in front of people with things to offer. Awards make a difference, even if you want to be cynical about it.

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I mean, winning a Lion is life-changing for a young creative.

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As a young person with many lions, I strongly disagree that it’s life changing.

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I guess it’s not for everybody and everyone has their own reason on why they feel it’s life changing. For creatives outside the US and Europe, winning at Cannes could mean a sponsored visa on a different country, which automatically means better ‘life’ (financially) for you.

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It was life-changing for me.

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Title checks out.

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I’m sick of Michael Strahan. He’s everywhere. I’m also sick of passwords. I have too many fucking passwords.

As a young creative, I’m honestly sick of it too

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