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That’s what adidas does. “We have a super cool shoe launch it’s going to be so cool don’t you want to work on our very cool brand for the cool price of nearly nothing?” And many agencies say yes. For the opportunity to work on “cool” work. It’s not just Wolfgang.

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And yet they didn't make anything cool... 🤷‍♂️

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“Saying yes” and “It’s not just Wolfgang.” And that’s exactly the problem.

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Y’all act like every agency isn’t trying to figure out how to keep all production costs in house. Wolfgang just did such a shit job it’s extra noticeable.

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If you knew how much Nike paid some agencies...

People do shoe work on spec constantly. Apple too. You put it on your reel and go after new business. Been a fact for 30 years.

adidas is notorious for not letting their agencies PR their work. Maybe PR was part of the payment/agreement? And now everyone knows who Wolfgang is.

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