I'm up for a promotion from Senior Account Director to VP Group Account Director. I have 6-7 solid years of director experience and I'm based in NYC. 12+ years digital experience overall. For any experienced Group Account Directors out there, would you mind sharing your salaries? I'm aiming to be at a base of $200-205k which is a 15-20% bump from where I am now. Is that reasonable?

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Def sounds reasonable, if not a little low. I’m a year or two behind you and currently at 160 but applying for GAD jobs that are 180-200. What market are you in?

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Thanks for that context! I’m in NYC. I definitely feel like I’m on the low side for a Senior Director, so I’m not sure what I should be making as a GAD.

When I went from GAD to VP, GAD I was at $190 to $225 at a different company.

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Would you be willing to share the size of your book of business

If you have a number in mind, start the convos now. Most agencies just inform you of your bump and they’ve already designated a number in advance that has been approved and set aside by 10000 people. It comes from an overall pool of $s for the entire office so they have to “rob Peter to pay piper” if someone kicks up a stink and wants more. Worth building a case for it before those dollars have been designated.

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