I’m working on my first AD book with 100% complete “real” client work for the first time .. is it bad if I have 3 projects featuring the same brand but different campaigns that show different things?

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Not at all. Some creatives work on brand for a decade. It’s about showing different mediums, solutions, and tones.

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Thanks Chief

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Not really, I’ve seen plenty that do. You already covered the biggest thing - different campaigns showing different things.

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Thank you!!

Absolutely not, as long as you have variety in mediums/style show your best work. I worked on the same 2 brands - and only those 2 brands - for several years in the middle of my career. Nobody reviewing your work will think twice about it.

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Amazing thank you!!

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