Advertising

I’m writing a piece about Ted Royer’s Creative Liasions appearance. How do you feel about 1. their decision to put him on stage? 2. What he said? 3. FCB pulling sponsorship as a response?

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One of the attendees quoted in the AdAge piece said he spoke about all of these events that “happened to him” and didn’t take ownership/accountability for the fact that he was actually responsible for his actions. I don’t know what the solution to these deposed men is - I know I don’t want them back in leadership positions - but, whatever the next steps are MUST begin with them taking responsibility for their actions. That he stood on stage for an hour or more and didn’t do that is kind of shocking and I don’t want to see or hear from him again unless those words come out of his mouth and he stops speaking about the consequences of his actions as if he is a victim. If he is a victim of anyone it is of himself. Just like many others.

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He should be allowed to speak but he doesn't have an automatic right to redemption, and nobody should be blindsided by him. that's basically abusive behavior: forcing an audience to sit through his pity party. also, he didn't actually apologize, did he? he talked about how much he loves advertising and how hurt he was and how he's the real victim. but did he actually genuinely apologize and acknowledge that some of his behavior may not have been on the up and up? like 'im sorry for ...' and not 'im sorry if...'. huge difference.

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@grey1 I'm a consultant ;)

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Putting him on stage is ok. Is not ok to surprise people with it and force them to stay in. There would be no problem if people knew about his talk and decide if they wanted to go or not. He might have interesting things to say about what happened or even about creativity. He should be allowed in. But people should be able to know and choose if they want to be part of that. FCB response is good if they feel that way. Hopefully is not opportunistic but an actual act of integrity.

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I mean... they can accept the awards unless they are the biggest hypocrites in the world.

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1. He chose the wrong forum to speak in. 2. That being said, he was tried by social media. The accusations against him are based on anonymous social media posts and “I have a friend who worked with him” claims. 3. David Droga notoriously hates any kind of bad publicity and will doing anything to end it, especially as he’s about to close a massive acquisition. 4. There’s a difference between sexual assault and sexual harassment. Harvey Weinstein types deserve to be locked up. Men who have been doing subtlety inappropriate things for years (making rude comments, hugging too much etc) who are somehow unaware of how wrong it is, who suddenly get called out on their bad behavior, well, I think they deserve another chance. IF they can prove they understand that their behavior was wrong and that they’ve learned from their mistakes and changed. 5. Royer might not have handled his first public appearance perfectly, but let’s give the guy a chance and at least be open to having a conversation with him. 6. @GreyI hope your article has quotes from people willing to speak on the record, not just anonymous people on social media. Including Royer himself. We all now have his email address.

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Creative Director

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Given my title here you’re skeptical that I’m drinking the Kool Ade but the decision came straight from FCB’s chief talent officer after employees came to her upset. This wasn’t a reputation or branding move. She’s amazing.

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@GreyOP “FCB 2” 🐒

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I wish there was a follow up with him. Was he blindsided by LIA too? Was he aware they weren’t going to mention his name in the program and that 100 young creatives would feel trapped in a room fearing not getting reimbursed? I think this show is a mess and he made a mistake partnering with them. Reading the ad age’s article I think his speech had good redeeming qualities but a bit too obvious when he mentions his pro-bono work. It seems like he’s working on this come back campaign... so far it’s a flop, the media buy and target audience were chosen poorly. I do believe he loves advertising but I kind of wish he would find another industry. Go help a start up or something. Go work for a non-profit. I’m sure money isn’t the problem, David D is still his friend, and probably feels indebted to him (and maybe some remorse as he intimately made the decision to cut him off) but there’s too much baggage now. There’ll always be people feeling uncomfortable around him and fair or not, agencies should protect their employees, especially the young ones. What begs the question, what about some of the other man DMA publicly accused and are still happily employed? The Erics of the world... How come people don’t freak out and cry in the bathroom around them? What happened with time’s up advertising? Weren’t they going to investigate more? I really feel like the dust has settled a lot and the only reason this was such a scandal is because of the format he picked or the show ambushed him into... had he been interviewed at a Podcast or found a better format, the end could’ve been a lot different.

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The difference between DMA and TUA is the people willing to publicly come forward to back up the accusations. Unfortunately if you’re going to do this the “right way”, it takes a lot of time and a lot of backing

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I would have liked to hear what he said as ask questions. God forbid we have a conversation about any of this. He might have misstepped but at least it’s better than a press release thru a lawyer.

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I don’t condone anything he has said or done but we as a society need to start opening up forums for forgiveness as well. I mean what is the guy supposed to do? Literally never work ever again because he was outed on DMA? I have conflicting feelings about all of it but agree it needs to start with an earnest apology and actions behind that apology. But it’s not productive to roast someone for years when there is no substantive evidence he “assaulted” anyone.

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Can someone please catch me up on Ted’s crimes? It was proven that he assaulted women. Correct? (Sorry to be late on this)

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@SD1 was going to get the inside scoop?

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He thinks he is a hero as he slams Louis CK and others by not coming out to speak. Really? Is Royer a pioneer?

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West. One of those shops with numbers, not someone.

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Thank you all so much for these thoughtful responses. One final question: What do you think Ted should have done better in regards to his apology? What is the right way to apologize and address accusations? 100 words of your thoughts please and thank you.

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Creative Director 6, do you feel comfortable sharing the agency you work at?

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