In a job application process how important is your reference? Can you give someone in other industry who you didn't work with but they know you well.

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Do people actually contact references? I feel like they don’t lol. But If you don’t have one, just ask a friend, family member with a dif last name or old co worker

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You should stick to someone you’ve worked with.

The reason I am asking is because I don't have one!

Gotcha. Do you have a fellow AD or designer that can vouch for your creative abilities? Even an old professor could be fine.

I have good references, just not in advertising and who I worked with. I never keep in touch with people I used to work with in advertising. After 3-4 years, it is awkward to contact them ask for a favor suddenly. I just worry if that would be a problem for people who may want to hire me.

I probably wouldn't. They usually want someone who you have worked with or have experience with.

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