In America publications talk about cool projects for free.
In my country they always want money. No such thing as earned media.

How do we get around this?

like
Posting as :
works at
You are currently posting as works at

Get your project talked about in America enough that the publications in your country would want to talk about it for free?

like

Pay-for-play is a big issue in a lot of countries. There are a few options: make personal connections / relationships with journalists and editors... You don’t need to pay bribes, but keeping them on PR lists, sending them swag, remembering them around holidays, etc... can go a long ways towards getting your story printed. Another option is to make sure it’s REALLY newsworthy. Something that people are talking about that they NEED to write about, or else their outlet will seem like it’s not up-to-date. You can use KOLs/buzzers/influencers or whatever works best in your region to help start the conversation. Once everyone is talking about it, media will cover it too. And another option: find a lazy writer with a quota to fill and write your press releases as articles and hope that they just copy-paste-publish.

helpfullike

Lots of companies in the US pay for PR.

like

Truth. I worked on Netflix and they LOVE to brag that they don’t pay for PR and that it’s all earned media. ...what they leave out is the TENS OF THOUSANDS OF DOLLARS they spend to pay KOLs to engage with / talk about / promote the campaign (plus all of the money spent on launch assets, activations, PR kits, etc...) that basically create fake virality and then, when they get media coverage about their marketing stunt, they called it “earned media.” Is it though, Netflix? Is it???

What country do you live in?

You might consider reaching out to peers at Edelman Vietnam (and any other agencies who might have offices in country) for in person to virtual coffee and informal networking. The PR side might have some ideas for you (or might challenge your existing perceptions) that would be applicable for the market.

helpful

Related Posts

I swear some people are allergic to nuance.

Post Photo
likefunny

Hello. Hx of med surgery, cardiac, and step down nursing. Now in Psych, which is my passion. Been in psych a year but feel like I am not getting the experience with the patients I thought I would have. Maybe it’s my hospital. But thinking I want to go back to school to get my BSN and eventually my PMHNP. Looking into switching to home health. Anyone have any advice?

like

What was deloitte AIP for PDM practitioners in 2021 ? My offer letter says you're eligible upto 9% . Did anyone in PDM get anything close to 9% ?

like

So I realize "House" is not medically accurate, but man I just rediscovered and can't stop watching

like

How come we haven’t unionized our jobs? I don’t think 100% of it can be outsourced to India, Mauritius, etc. and given the number of hours we’re required to put in, I don’t believe we have very good working conditions. Just curious in thoughts.

like
like

I gave interview for mindtree.. The interview was good.. But not getting any response from hr.. I gave on Sunday

like

Hello fishes


How are the onsite opportunities in Atos Syntel??

can someone tell

like

Thoughtworks recently announced the Q3 result. Which wasn't that great though.

Can anyone share their views about TW strategy to handle the recession?

Is there any hint of layoffs from leadership?

like
like

Capgemini opening! If interested, please send your CVs to hr.corpbrite [at] gmail [dot] com
P.S. Freshers please excuse. Only experienced candidates required.

Post Photo
like

Can we get Udemy Business access in Verizon? Or anyother learning portal access?

like

Hello! New to the bowl, just testing out a post…
Any Nuc Med Techs out here?

like

I got an offer for BA GCB 5, but the department is not mentioned, HR told that department will be allocated once I join. Is it so? Don't they inform the department prior?

like

Any recommendations on brokering app (features and fees included) for trading in India’s stock market ? What has been the experience on signing up to these from out here in US?

like

Hi, zitten jullie in US? Net offer gekregen voor Deloitte NY en zoek wat contacten om ervaringen te delen

Hello All, what is keep warm session in Optum, I have a session scheduled day after tomorrow and just wanted to know the purpose. My joining is after 2 weeks Optum

like

In the process of getting a green card but also want to go to business school. Firm think they can file I485 by August. Once I485 is filed can I go to business school? Any lawyers I can email or talk to.

like

Good tv brand / model in india? Looking at 43 - 55 inch. Heard the Nokia is good. Any others?

like

Additional Posts in Advertising

Second time in my career I've seen this: we send client lengthy manuscript to review. Client says she'll need a few days, and sends us some additional stuff (research) that could be helpful (cont'd)

like

Starting my Sprinternship on Monday. Any advice?

like

Snapchat vs. IG Stories. Which one do you use more and why do you prefer it?

like

know cool places to do wood work, cooking, pottery class in Chicago? need a new hobby

like

My agency has the most unrealistic expectations of writers. I’m sorry but there’s no way in living hell that I’m churning out 4-6 QUALITY scripts in 3 hours. Idgaf how good a writer is. Not happening

likefunny

Most aesthetic agency spaces in NYC? Don't judge a book by its cover but some offices are 👌🏼

likehelpful

Stop shaming people for leaving on time. Working overtime every nite benefits no one if you’re exhausted. It’s not a badge of honor either. Work on your time management skills.

likeupliftingsmarthelpfulfunny

Thinking about what work life is going to be like after pandemic. Do you think asking to WFH 1 day a week is harmful to company culture? I’m a JR, and I know that my ECD strongly prefers in office.

like

Monday: Due date 3/15
Tuesday: Due date 3/9
Thursday: Due date 3/5
Friday: Due date 2/27; work the weekend.

Reasoning: Client forgot to communicate slip in dates effectively and it's our fault 😒😒

likefunny

What happens when you get laid off? Do you get to stay until the end of the day? Do you say goodbye to people or try to leave without anyone noticing?

like

Transitioning from full time agency life to be a freelancer and/or part timer. How have folks negotiated their rate, hourly vs day? For reference, I’m in the Account/Project Management space and have 8+ years of experience. And I’d ideally like the rate to result in more $$ than what I was making when salaried. Thanks!

like

Got laid off a week ago and have been slow to get back on the hunt. I feel so demoralized and depressed. This is the worst season to be unemployed. I can’t seem to get a fire in myself again

like

Can an American creative freelance in London? What visas do you need? Anyone done it?

like

Alexa vs. Google home?

like

Wheereee are all the ad agencies for ShowUsYourLeave on LinkedIn👀. Haven’t seen a single one post their dismal benefits yet….

like

How many is too many lacroix?

like

What are your favorite YouTube channels? Ideally industry specific or ones that benefit your life or work. Thanks!

likesmart

Does anyone in pharma believe that creative actually works? Any proof?

like

If we actually did move to a single payer healthcare system (Medicare for all) and companies no longer offered healthcare plans, would you switch from staff to freelance?

like

🐠🐟🐡, how do you deal with a recruiter who won’t take a polite no for an answer?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal