In every interview when they ask “why strategy” I never feel like my answer is sufficient enough. Even if it’s a straight fwd, honest answer... is there something they’re looking for?

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A single-minded passion for strategy. We don't want dabblers. The best planners love the craft and wouldn't do anything else.

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@svp/creative 1 I couldn’t disagree more. A good strategist is anything but single-minded.

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Being single minded is definitely key, but beyond that what is your unique perspective on strategy? What is your thing, your passion, or your special passion you bring to strategy? That’s what I look for when hiring, just passion and a perspective.

For me, it comes down to figuring out “Why.” Why does a person act in a particular fashion? Why can a brand be the best solve for a shopper? What is it about a retailer that makes it the best place for someone to shop?

While that may all sound simple, when we figure out how the “why” is rooted in a human behavior or story, we get to the best work.

Related Posts

Applied to a few MSFT positions & haven’t heard back. Any tips? Is the hiring freeze still going on?

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Been searching for work for about 2 months now, and I can’t tell what companies are looking for anymore. I have 2+ years as an AE full cycle. And I get rejected left and right. My resume is up to date, I’m applying non stop, what else can I do?

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What if you just started applying for roles you don’t think you’re qualified for and ask for 2x or 3x your salary just to see what happens? What do you have to lose? I think most of us short ourselves in salary negotiations. Just fake it till you make it.

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hi All,
Female Secretary job in Europe.
Interview in zoom call
Dm me for referal

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Fellow Mechanical Engineers, where was the best place to look for ME jobs? LinkedIn? Indeed? Others?

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How has your experience been with FAANG interviews , do they expect full working code or just the right approach would do as well , please share with company name nd years of exp while applying.

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Any tips for dealing with a short staffed FOH? At this point I'd be happy just to get a few people applying for openings

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I was interviewed at AIS for a manageral level role. They discussed everything beforehand like every company does even my NP and Expectations. After that my 1st round was held which went well. 3 Days later i was told I'm shortlisted for final round but my NP and ECTC is higher which has been sent for approval. It's been 3 weeks now and they are still saying it's sent for approval. How was i interviewed then if they already knew about my NP and ECTC. Anyone has any idea what does this mean/say.

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What are some things that I should be leaving off and on my resume if I am planning to apply for entry level positions. Also, I just graduated from college in May.

I've just recently been hired as an assistant manager at a Canadian outlet store. It's a small company in comparison to others, but there are over 10 locations spanning western Canada and NW united states. I'm curious as to what others in a similar position are getting as salary. I was offered $42k plus bonuses at the interview, but when called back I was offered $44.5k plus bonuses. I already accepted. Did I leave money on the table here?

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After competency based interview with AVP and onsite Tech lead....what all other round expected for Application support profile ?

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I have been taken for a project in infosys but none of the team.leads of the project approched me for interview, it has been more than 3 months.
I am learning new things mean while. Does this happend to anyone in infosys. My reporting manger said profile is under evaluation. What to do in this situations ?
I thought of switching but outsidr market is very bad

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Looks like now a days Hybris interview calls are reduced

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Anyone have success cold applying for VC roles and not in MBB? Just submitted an app last week and they should be reaching out this week, but I’m not sure how long to wait before giving up…

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Hello fishes,
I had my schedule today at
Genpact which went pretty well, After few hours of the interview I received an Email stating your next round is tomorrow it doesn't say anything about which round it is so can anyone throw some light on it so that I'll try my best
Thanks in Advance

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Hi All, I recently interviewed at Amazon and Google for software engineer and passed both interviews. I have an offer on the table from Amazon but with Google I am officially in team matching and my recruiter tells me that the queue is pretty backed up now and it can take a long time. My question is should I take the Amazon offer now or decline Amazon and hold out for Google? I have heard that Google has better wlb/benefits. But I'm scared to decline Amazon without a guaranteed job offer.

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Hi guys, is it really hard to get a foreign job directly? I have just started applying for some positions through linkedin jobs. Are there better ways than linkedin? Also my experience is relatively less. I have one year of experience but I'm confident in my skills. What do you suggest? Is it too early and am I lacking experience or do they hire people with less experience also?

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Anyone works for Nike? Have an interview for a department coach position any pointers or in-site to the questions I should expect or what they may be looking for in response. Thanks in advance

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Hi fishes


I need one help

I havw my joining at IBM Labs(ISL) and joining is next tuesday but today I got a call drom Barclays that my interviews are cleared but process will take 3-4 weeks.
What do I now??


I told HR that I have my new joining but she said we cant make process so early.

@barclays
@IBM ISL

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Has anyone recently interviewed with S&P Global and got an offer?

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Need 11 likes to unlock the messages.

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For those who are currently working, how do you gather energy and motivation to case after work ? I am so drained after work, I am unable to focus. Any tips to get past this?

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Do you guys know if our working laptops can accommodate GTA V?

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Opinions on CGI Federal, minus the Obamacare fiasco

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Best paying firm for Salesforce work?

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Hi Sharks,
What will be in hand salary for below breakup? I have declared House rent as 22k/month, 80c is full utilized to 1.5lakhs, 50k nps and around 15k health insurance.


Infosys Cognizant Tata Consultancy IBM Accenture

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Sooooo when do I finally get my Marriott Ambassador? It’s been almost a month now...

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Any fish with experience setting up or managing your agency’s internal production unit? Interested how you market your services to clients vs. external resources, how you monetize your services, etc.

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Hi fishes,

I have TCS offer letter with 13 LPA fixed. Can you please just tell what will be the in hand take home salary after all deductions.

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Hi fishes good morning. I joined CapG on 26th may 2021 as a Associate consultant.  Till this date i got appraisal as well as promotion also.
But this is not sufficient  for a 5 year experience Data Engineer. So i resigned on 12 th june 2022. My current CTC is 9 lpa and i asked them 15lpa for retain. Everything is fine from my Capgemini manager and client manager. Only i am expecting HR Call and that will happen next week as my manager said. Any suggestion what will be next CTC ? Thanks All

Hi anyone subscribing for esops?
Not able to create my profile

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Hello Fishes,

I joined Capgemini a couple of weeks back for Capgemini Sogeti. What is the way to get into projects? How is the WLB and job security here?.

TIA..

Fundraising question: I volunteer for a dog rescue and they had raised some money threw Facebook. They have been on Facebook for more that 10 years. The money hasn’t been released to them and I cannot find any way to contact some who can help.
Can anyone assist with this?
Thanks

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Is an Associates in Human Resource worth it? What are some tips for climbing the corporate ladder ? 🙂

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Hello. What's is type of shoes do you wear to work
Flats, heels or sneakers?

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Looking for a switch. Any leads?

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Hello! I’m currently have a J1. I’m looking for a J2 that is remote & within the legal field. Please advise if you have any leads. Any advice is appreciated.

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ATL here too

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OP, how'd you make out this week?

Additional Posts in Strategy & Planning

Can anyone recommend any good resources like classes in NYC on conducting primary research? Quant & qual? It’s sadly been so lacking in many agencies I’ve worked for

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How much are mid-level strategists/account planners making in the Austin, TX area?

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Any good resources for learning…and implementing digital strategy and social strategy?

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Resources for doing strategy for UX or design? I’ve only worked on integrated campaigns. Thank you!

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I'm currently working in strategy at a brand consultancy, but I'm wondering if I'd be a better fit at an ad agency. What are some of the main differences between working at an agency vs. a consultancy?

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Do you all get stakeholder interview guide approval/feedback from clients?

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Copywriter very interested in leaning more into strategy. Any recs for learning sources, podcasts, online courses, etc.? (Beyond connecting with my strat department)

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I’m newer to my role and trying to explore my media planning options. In that space I’m primarily familiar with comscore and Kantar. My main goal is better understanding my target audience for my clients. I.e. interests, affinities, networks/tv shows, demo, etc. What product have planners had good experiences with?

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Senior strategists, how much are you making? Or, other folks, what’s the salary band for senior strats at your agency?

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Any good tips for an Account person looking to switch over to the strategy side? What kind of things should I put in a portfolio, do I need to go back to school? Or go through something like Miami Ad?

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Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

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I am trying to understand the major differences between a planner and a strategist. I always thought planners just deal with media planning and strategists are more high level but wouldn’t an Associate Director or above in planning be doing the same as a strategists? What would a senior strategist’s day to day responsibilities be inclusive of? Asking for a media agency side perspective but welcome other sides too if any. Thanks!

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Let's do a salary thread for Brand Strategy pros:

Post your - Salary - City - Years of experience - If You've Won Awards.

Fishbowl will circulate the data once we've reached 200 responses, so make sure to share with your coworkers.

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Anyone have any insights on targeting Males (40-60). Working on a behaviour change campaign targeting them and haven't done too much research. Will be doing Qual but looking for some insights upfront.

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Seeking advice: I have a Strategy Director who is a brilliant strategist but ho-hum people manager and is not advancing the dept from a business perspective (streamlining processes, balancing budget with strategic output, etc.). Their team isn’t happy so I risk skip levels leaving. They would really be better suited in an individual contributor role. I fear that if I make the move to IC, they’ll leave as they see opp for advancement as connected to team mgmt. Past coaching hasn’t “clicked.”

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Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

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Any tips on pivoting from creative to strategy? Is Creative Strategist the most logical move? What courses should do? What do I need to upskill?

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Is there a counter culture today? Pretty much every generation since the 60s has had one - but I’ve been wondering if there is one today. Thoughts?

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