In talks with a more creative agency, but with more regional clients. For a strategist, good or bad move?

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Just like a creative, go where you can do the best work. Working on a big national account isn’t better if all the work is bad.

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Regional clients kind of suck though

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Need more context. Such as current clients you work on, agency trajectory, etc.

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The best move I made in my career was going to a shop with big-name clients. I know people who’ve been in the industry way longer than I have, but have only worked on regional clients, and they’re significantly less successful than I am

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I’d wait it out. Plenty of new opportunity in the new year. IMO I’d never go small because talent scouts usually will put you in that box.

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It’s hard to answer without context on what the regional clients are. For example, a regional beer brand is way different than a regional car dealership.

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Soooo I think I know where you’re talking about and it’s actually super awesome

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I feel like you answered the question yourself by referring to it as a more creative agency. Always go where the good work is. If the work is better at this small place, definitely go there and don’t worry about the size. You’re young and can pursue opportunities in the future if you show a commitment to really good work.

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Current clients are major, national brands. Current agency is a name you’ve likely heard with work you haven’t seen.

Prospective agency is known to be good within that market, generally known to be creative, is growing. But clients are more regional.

Wish I could be less vague without giving myself away. It’s not regional to the point of car dealerships — they have beer, a fairly major regional bank, etc.

@BD1 hopefully we’re talking about the same place🤞

@SS1 Longer term, the goal would probably be an agency with big clients in a major market. Just trying to figure out if this route there would stunt growth, trajectory, or future prospects

Also there is a big difference between a regional agency and a boutique independent agency

Good advice. Thanks!

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