{ "media_type": "text", "post_content": "In the early 2010s, agencies like Wieden, Goodby and Droga seemed extremely prestigious. But now, while these agencies are respectable and desirable places to work, I feel like they don’t hold the same weight they once did. I also feel like no other agencies have truly taken their place. What do you think?", "post_id": "60fae198b8d4ae002293df2b", "reply_count": 11, "vote_count": 7, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

In the early 2010s, agencies like Wieden, Goodby and Droga seemed extremely prestigious. But now, while these agencies are respectable and desirable places to work, I feel like they don’t hold the same weight they once did. I also feel like no other agencies have truly taken their place. What do you think?

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The “follow the people” mantra is truer than ever. Wieden is the only place that’s consistent. Everywhere else has dramatic swings that sometimes end in closure. The agency world has shifted. It’s Wieden and “follow the people”and hope you hit a hot spot at the right time. It might be a tiny agency or in-house, but if it’s got the right people at the right time…Do your thing. Leave. Repeat.


Totally agree


So many good people have left in the last year and a half 😩


@cd1 nothing. It’s good to have different perspectives. But there has been a trend not to promote current employees from within or hire outstanding locals because management likes an “exotic” (mediocre at best creative).


Droga retains top Creatives pretty well. Most of the people who make the really good work have been there 5-10 years. Neil and Ted are gone… but the key people who made the great stuff on Under Armour, Hennessy, Newcastle, IHOP, NYT etc are still there. Unfortunately, the good strategists have all left.


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