Q&A with Sarah Watson

In what ways do you think agency experience prepares us for a job with companies like Google? E.g. how can planners/strategists best position themselves for positions in Google and Facebook?

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Talking to planners over at those tech platforms it seems that the big skill we bring is synthesis - ie the ability to digest lots of different inputs and distill them to be simple, inspiring, actionable. The world is drowning in data points, what is required are people who can digest and show the way forward.

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❤️

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