In your experience how much of strategy actually uses psychological insight and how much is purely data analytics?

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I typically start off with data to find patterns and then utilize psychological behavioral studies and examples to identify motivating insights

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It usually depends on what data sources are available. In a perfect world it’s a blend of both: qual gives you richness, quant gives you scale.

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Typically same as the above. However, if it’s a matter that you’re so sure of, what I usually do is build my narrative, then use loads of data to support it - social listening, reports, etc.

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Fish me!🐟
Looking to move to Delhi/NCR, good package, any company.

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