In your honest opinions, when do YOU actually take a creator seriously/ have respect for a creator? (can be an influencer/ UGC creator/ Tiktoker/ Youtuber/ Twitcher etc.)

Is it by the amount of followers, engagement rate, their professionalism from onboarding to off boarding, our personal opinion of their content, or?

I’m keen to know what is it that you do (if you’re in marketing/ social media or corporate) and your thoughts.

Thank you! :)

Posting as :
works at
You are currently posting as works at

When they create stronger, more engaging content than the :06 cutdowns we spent a few $100K to produce.

like

I work for a very corporate CPG client. We’ve been using video creators for the last couple of years. A split between Insta and TikTok

It doesn’t matter how many followers they have if you aren’t having them post on your behalf or whitelist.

If they are doing that, it still doesn’t matter how many followers. What matters is how many engaged followers there are. What’s the strength of their community?

Also, I prefer to have respect for anyone until they give me a reason not to. Golden rule, you know

I work in brand side and we use smaller content creators to give us things like recipes, how tos, decorating tips etc for full rights to content. It will be cheaper and they put way more effort in it than the large creators. If we are looking for an awareness play we of course go better engagement and bigger following the better. I feel like our sweet spot is like 200k-800k followers. Anything over 1M their reach is usually to broad and not as high engagement. Plus they cost a ton!

Related Posts

Any thoughts on Protiviti for IT Audit? Specifically in the DC area?

Hello! Anybody here who works at Houston Methodist Sugar Land, TX? How's the work environment there? Just got an offer and I'm supposed to start this July. Also, is $50 base pay enough for a family of 4 in Sugar Land? We're relocating from another state and I have no idea what the cost of living is in that area 🤷🏽‍♂️

like

Hi all,
I am holding offer from Infosys- 16 LPA, Mindtree- 11LPA, TCS- 9 LPA and VGL- 15 LPA as I will join the company in two weeks. I am not sure, which one I should join and should I ask with other companies for revised offer letter (if yes, please suggest me the process) or I should join Infosys or VGL?

Any help or suggestion will be highly appreciated, thanks for your help.

like

Has anyone struggled with The EY sponsored Becker Cpa review course. I apparently have a hold on the account - EY hasn’t authorized purchase. I tried calling finance and HR - 0 help.

Senior Account Managers - how much do you make and which city and industry are you in?

like

Anyone actually using this VR thing? Beat Sabre all day.

like

Hi Fishes,

What is average salary offered for senior product manager at S&P global market intelligence? Yoe-7 relevant-5

I am being offered 26lpa which includes 15% variable component plus employer contribution to PF. So, the fixed component is just 21. How much more can I negotiate for? Have existing offer of 23l (all fixed)

How long does it take USCIS to approve Expedite request after submitting additional evidence for expedite?
I need to expedite my case due to an emergency and they requested additional information which I submitted today. Whats the time estimate for receiving a response?

like

Hi, I have cleared all the rounds in Walmart and the HR said from tomorrow the HR discussion and documents check will happen.

When can I expect the offer letter? Can they reject if NP is 90 days?

like

Fellow consultants, can you please react to this post so I can get dm privileges? I appreciate it

likesmartfunnyhelpful

Which is the best to choose between these two comapnies in terms of WLB and learning curve given same salary and grade?

1.Capco
2.Fractal Analytics

like

Wearing athletic shoes to and from office. A no-no?

like

I'm looking for some advice. I've been an EA for about 7years now, i have a strong background in it but ready to move on into something else. Any suggestions on how I can do that? Cont

like

I start a new position at a new company on Monday! Very excited. 🥳 I have many meetings set up to meet internal stakeholders, leaders, etc to get to know them as humans and their roles. It’s 100% remote/remote first and in my first 30 days I’ll be meeting ~70 people. Any suggestions about what to ask, any questions you found useful to ask that helped you understand new team mates quickly? Thank you! 😊

like

7 years Java full stack experience
cctc20(18 fixed)
Counter offer for 27 fixed

what to expect from IBM PDM round?

like

Anyone received MSI letter.

like

Is it a red flag as a candidate to ask if a company offers maternity leave? I was recently laid off, so I wasn't expecting to lose my job. We're planning on trying for a baby in the next year or so, so it's really important to me that my next job offers paid maternity leave.

The issue is that it's so rarely advertised on company web sites, but ultimately better maternity leave would sway my decision for a job. Is there a way to ask this tactfully? Or without raising red flags?

Best cashmere overcoat for men? Willing to spend some $$ if it’s worth the price

like

Just got married to a somebody I met through this bowl and I love him with everything inside me! Wanted to share that’s there’s hope for everybody!!!!

likeuplifting

Update on my boss-adjacent, hot F Director who made the “tied down” comment/hint/signal/joke - she scheduled a “work dinner” at 6:30pm today for me and her to chat about the strat deck I’ve built as a follow up from yesterday’s meeting. Anyone think she saw me blush lightly at her comment yesterday and she’s making a move, or is this strictly work related?

likefunny

Additional Posts in Social Media Strategy

In the past 6 months, what's been your biggest challenge with social media?

like

If you want a higher CTR and valuable acquisition, which digital medium would you use? Paid social media ads, in-app mobile, or Google search ads?

like

Does ipg do internships in Birmingham Michigan?

like

What are different ways to get into an entry level/junior level strategy position?

like

What’s your favorite brand social account rn?

like

There’s a candidate I like who applied to a job posting but he didn’t write a cover letter as indicated on the posting...flag?

like

Is there anyone at Twitter that can seriously help my obtain a handle that has been inactive for over 6 years? I realize there is no official process for inactive accounts, but I really could use this one for my social media presence. Help?!

like

How do you add social media work to a portfolio? I come from a design background and am prepping my resume and portfolio for a job change. I have all the statistics for audience growth and things like that, I’m just not sure how to best present it. Any tips?

like

Does anyone recommend or know of the top deep linking partners in the industry?

I start my first full-time, salary job Monday as a Social Media Manager for an amazing fashion brand. I have a lot of nervous jitters. I will love some advice for some things to focus on for the first week of work.

likeuplifting

One of the women whose account I run has made a name for herself as a well-known wellness influencer. But, her life is a mess. I am not one to judge, and don't want to, but honestly there is a dark side to the socials. In a way, she's taking advantage of the fact that it's just screenshots of her life that she can curate how she wants. I know everyone is doing this to some degree, and there are redeeming qualities to SM - but at what point are we supporting something that's actually harmful?

like

Does anyone else find it hypocritical that Fishbowl claims to be entirely anonymous but asks for, stores and forces your personal info into your posts like where you work or your name?

like

If anyone is interested in talking about strategy related to blockchain/crypto advertising, just setup a group "Crypto Advertising"

like

Meta is so back after Advantage+ Shopping Campaigns launched. Anybody seeing great results as well?

like

i gotta job interview at amazon is it a good place

like

This is probably a dumb question, but do digital marketing agencies/owners of agencies have their own pr? Not for their clients, but someone who represents the actual agency?

like

Where's the lie?

Post Photo
likefunny

I’ve been searching for a new job for the past month and just now starting to get traction. I’ve landed 3 interviews for a social media strategist position the first with HR a simple 10 minute Q&A, second with the social media manager and third with the director of social media. I now have an hour interview with HR, what should I expect in this interview?

like

What smaller brands are doing a good job on Instagram right now?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal