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What’s your favorite brand social account rn?
Where's the lie?
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When they create stronger, more engaging content than the :06 cutdowns we spent a few $100K to produce.
I work for a very corporate CPG client. We’ve been using video creators for the last couple of years. A split between Insta and TikTok
It doesn’t matter how many followers they have if you aren’t having them post on your behalf or whitelist.
If they are doing that, it still doesn’t matter how many followers. What matters is how many engaged followers there are. What’s the strength of their community?
Also, I prefer to have respect for anyone until they give me a reason not to. Golden rule, you know
I work in brand side and we use smaller content creators to give us things like recipes, how tos, decorating tips etc for full rights to content. It will be cheaper and they put way more effort in it than the large creators. If we are looking for an awareness play we of course go better engagement and bigger following the better. I feel like our sweet spot is like 200k-800k followers. Anything over 1M their reach is usually to broad and not as high engagement. Plus they cost a ton!