In your opinion how do art directors differ from copywriters in terms of how they tackle a brief, ideation process etc.

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Art directors use google images and/or Getty images. Copywriters use thesaurus.com

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There shouldn’t be any key difference between disciplines. There will be difference amongst individuals. There should be a difference in how they execute and they should do it collaboratively. But you tackle a brief with brains, imagination and wit (and more). Doesn’t matter your title

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Yeah there is no difference until it comes to execution. I think copywriters have a say in the art direction, ADs have a say in the writing and scripts.

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Everyone is different but I’m not sure there’s any great difference. That’s why ADs and CWs get paired up to concept.

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Visual puns vs actual ones.

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