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Which firms have a big presence in Denver?
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Which firms have a big presence in Denver?
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I think you should study whatever it is that you are most interested in, and there is nothing wrong with IS. Study what you feel like you'd ultimately like to know the most about if you were to end up doing that thing on your terms. Then, for practical tactical skills in a more immediate sense, pick up a course through Udemy or the like and fill in what you feel you need. A PhD is something that should follow the direction of your deepest interest, whereas something like an MBA would be gained for rising up the ranks (outside of tech).
I can't speak from the information systems perspective, but I can say that as you progress in a company (or companies), you're almost definitely going to find yourself squeezed into a niche whether you planned on it or not, regardless of the label next to your PhD.
In tech, having a graduate degree is all about knowledge. You get ahead with it because you became a better xyz not because it's a promo generator. Additionally, PhDs are a way to become a master/expert at that element of the field, and to potentially advance it, but if you don't use it for your job day-to-day in each role it needs to still have been worth it to you individually. Again, it's about the knowledge.
I would pick up courses here and there online (there are some programs offered by top-tier unis) and see what resonates the most with you. It's a great idea to specialize if you're able to position yourself within that area. Most importantly you need to be passionate about the subject, so wait to dive into PhD until you know if you did choose to go that route.