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In-house creative at a tech company - any experiences? Facebook, Twitter, Apple, Google, Uber, Airbnb, Lyft etc.

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Just started at Google. So far I'm finding the people, a melting pot of creatives and strategists mostly from WK and digital shops, to be super smart and nice to work with. No big egos to tip toe around. Everyone leaves at 5 and you get lots of nice perks I never got on agency side including equity. There's no dysfunctional client to answer/manipulate/ass kiss because, well in a way you are both the creative and the client. There are challenges though - for one, it takes a while to learn these companies. Google even tells you expect to be lost for a year. It's not as easy as jumping in and working on briefs like you've always done. This company is so massive that projects take a while because there are so many stakeholders. I'd say if you're junior and need to build your book, stay agency side for a while. However if you're getting burnt out from agency world, these in-house shops at Google, Apple and Facebook can be fun. Just know there's a learning curve and it might take longer to build your portfolio with new work because there are no media dates you have to hit so projects generally take longer.

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#productdesign

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Facebook in CA and Google Creative Lab make some really beautiful, conceptual work. GCL did Dear Sophie and the Parisian Love spots a few years back, for example. Most of the work both places do is finding creative ways to demonstrate their product offerings.

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Following

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Same. Asked this awhile ago and got zilch.

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I have friends at Facebook and Google who really love it over there. I wouldn't recommend Uber right now though

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^ A friend and I were just talking about this because they're hiring teams right now. Would actually probably be a great time to go, now that Kalanick is gone and they're trying to rebuild image

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What's the actual creative work like at these places?

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