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Posting in M&A bowl for more relevant take:
Currently have 2 offers on hand, coming from a big 4 advisory. Which one would be better for longer term growth in both skill set and salary? Goal is to go to industry in corp dev or M&A integration in 3-4 years or M7 MBA, but nothing set in stone.
1. Alvarez & Marsal PEPI SA - $130K base, $10K sign on, $15K guaranteed bonus
2. Deloitte M&A Advisory SC - $115K base, $10K sign on
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At a high level, a CDD should hit on all of the below:
Overview of the business
Overview of their core offering and what’s its strengths / weaknesses are
Market (size, growth, drivers)
Customer analysis (concentration, stickiness)
Competitive analysis
Business plan assessment
Atheneum is useless nowadays. There used to be a time when they were good in EU but now their service has become shit. Trust me don’t waste your time.
Do you have any budget to hire someone to do this? I can’t imagine making a decision to acquire a company based on a CDD analysis by someone who is doing it for the first time
Just hire an external advisor. Life will be much easier
To start? Size the TAM using bottoms up or top down approach.
bottoms up is for drinking!
Director in our CDD practice. Happy to help out if you ping me.
Are you at a strategic? You probably don't even need a CDD.
They are usually used in convincing investment committee's at a PE fund and to send out to lenders as a third party look.(which is really a check the box ok in both instances)
However, If it's Aerospace, defense or government services then you 100% do need one and should message me right away!
You have some good advice here - experienced outside help would be easier. You may want to align your CDD to the initial direction of the investment case. You buying for share, IP, talent, etc -- you may be able to shortcut efforts. TAM is first step & then start with the assumption that everything in the pitchbook has an upside spin.
OP , PM me and I can help you sort through this.