Inspired by that old Southern Comfort commercial with the man strolling the beach ft. Odetta "gotta be me" as the song bed. How often does the music really make the ad?

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Very often.

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Apple is famous for being obsessed with picking the right songs for their commercials. Music and iconic lines or CTAs.

Sorry, meant music and iconic lines really make the ad.. (not really make the Apple ads)

I'd say the Cadbury gorilla spot from Fallon London back in the day and the new Extra gum spot prove the music matters.

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