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Additional Posts in Strategy & Planning
Would you rather work in shopper or healthcare?
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To practice: Reverse write briefs for brands you think have good work.
https://en.m.wikipedia.org/wiki/Blue_Ocean_Strategy
http://www.practicalplanningbook.com
And good luck! Ask a strategist friend for help - we tend to be nice
America Runs on Dunkin. Got Milk. Chrome's "The web is what you make it." JetBlue's early "You Above All" work.
Read “Haroun and the Sea of Stories.” Always gets me to think like a kid with no filters, which is really helpful when I’m stuck on a brief
"Truth, Lies and Advertising” as well as “Where the Suckers Moon”
Creativity, Inc.
Originals (Adam Grant)