Interested in moving over to brand strategy, any books or insights you’d recomendable I research?

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To practice: Reverse write briefs for brands you think have good work.

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And good luck! Ask a strategist friend for help - we tend to be nice

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America Runs on Dunkin. Got Milk. Chrome's "The web is what you make it." JetBlue's early "You Above All" work.

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Read “Haroun and the Sea of Stories.” Always gets me to think like a kid with no filters, which is really helpful when I’m stuck on a brief

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"Truth, Lies and Advertising” as well as “Where the Suckers Moon”

Creativity, Inc.

Originals (Adam Grant)

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